Design Requirements
User Requirements
Business Requirements
Shopping
Efficiency
Clarity &
Transparency
Product Discoverability
End-to-end Experience
Brand
Distinction
The website should present clear and transparent product and delivery information.
The website should help users make efficient decisions on the what to purchase according to their needs.
The website should help increase discoverability and sales of various products on the website, while maintaining focus on floral designs
Users should be able to go from browsing product to completing purchase without having to drop off the website and seek assistance through other methods
Design of the website should help maintain the established brand image, with an emphasis on its mission to promote eco-forestry and sustainability.
Personas
2 Alignment Personas were created to align user and business goals. the personas were differentiated in terms of potential customer motivations, and prioritized according to business requirements -- The "shopper" is the primary persona, and the "supporter" is secondary.